Design. Preview. Create.
Cake perfection awaits.
Icing is the digital studio where you sketch decoration layouts, experiment with piping patterns and color palettes, and preview your design on a real cake in AR — so every bake starts with confidence instead of guesswork.
- 12k+
- Designs sketched
- 4.9/5
- Decorator rating
- 37%
- Fewer remakes
AR preview
Live on cake
Palette · Berry cream
Tip #1M · Rosette
Trusted by studios & home decorators alike
Stop guessing. Start designing.
Pinterest gives you inspiration. Icing gives you a plan you can pipe.
Mood boards and flat design apps stop where the real work begins. Icing closes the gap between an idea and a finished cake — with tools made for edible surfaces, real piping tips, and a preview on the actual bake.
Before Icing
- ×Screenshots that never match the cake
- ×Guessing colors mid-decorate
- ×Client says “that’s not what I ordered”
With Icing
- ✓Design on the real cake surface
- ✓Palettes locked in before you mix
- ✓One-tap client approval on file
The result
- ✓Confident decorating, every time
- ✓Fewer costly remakes
- ✓Happier clients and repeat orders
Everything you need
One studio, from first sketch to finished tier.
Purpose-built for cake decoration — the tools Pinterest, Canva and Procreate were never designed to give you.
Sketch decoration layouts
A canvas built for cakes, not rectangles. Drop in tiers, borders and focal pieces, then arrange your design on the exact surface you'll pipe on.
Piping pattern library
Shells, rosettes, ruffles, basketweave and more — each mapped to a real tip number so what you design is what you can actually pipe.
Color palette studio
Experiment with edible-color palettes and see how buttercream, ganache and fondant read together before you mix a single batch.
AR cake preview
Project your layout onto a real cake through your phone camera. Walk around it, adjust, and decorate with total confidence.
Client-ready proofs
Turn any design into an interactive proof clients can approve in one tap — with written sign-off you can keep on file.
Printable spec sheets
Export colors, patterns, tip numbers and measurements as a clean sheet your decorating team can follow to the gram.
How it works
Three steps to a cake you're proud of.
Sketch it
Start from a tier template or a blank cake. Lay out borders, patterns and focal decorations on the canvas.
Preview in AR
Hold up your phone and see the design mapped onto a real cake. Tweak colors and placement until it's perfect.
Share & decorate
Send a proof for approval, then follow the auto-generated spec sheet at the bench. No guesswork, no remakes.
Made with Icing
Designs that made it from screen to stand.
A peek at cakes decorators sketched, previewed and piped — every one planned in Icing before the first bag was filled.
For commercial bakeries
Every miscommunicated order is money out of the oven.
Custom-cake studios lose hours and ingredients to remakes when a design gets lost in translation. Icing Studio turns fuzzy briefs into approved, spec'd, sign-off-ready designs your whole team works from.
- ✓Interactive proofs clients approve before you bake
- ✓Written sign-off attached to every order
- ✓Production spec sheets with tips, colors & measurements
- ✓Shared pattern library across your decorating team
37%
fewer remakes reported by pilot bakeries
2 min
average time to send a client proof
100%
of orders leave with written sign-off
1 sheet
the whole bench decorates from
Loved by decorators
From first-timers to full production teams.
“The AR preview ended the 'that's not what I pictured' conversation. Clients approve the exact design, and my team pipes from the spec sheet.”
Marisol Vance
Owner, Featherlight Cake Studio
“I decorate as a hobby and always froze up at the piping stage. Sketching the layout first and seeing it on the cake made me actually enjoy it.”
Dana Kessler
Home baking enthusiast
“We shaved our custom-order remake rate way down. The proof sign-off alone pays for the Studio plan every single month.”
Théo Brandt
Production lead, Nordveldt Bakehouse
Pricing
Start free. Upgrade when it earns its keep.
Founding-member pricing locked in for waitlist members.
Taster
For decorators finding their style.
- ✓Sketch canvas & tier templates
- ✓Starter piping-pattern set
- ✓3 saved designs
- ✓Community palette library
Pro
For serious home decorators.
- ✓Everything in Taster
- ✓AR cake preview
- ✓Unlimited designs & palettes
- ✓Full piping-pattern library
- ✓High-res exports
Studio
For bakeries & custom-cake teams.
- ✓Everything in Pro
- ✓Interactive client proofs & sign-off
- ✓Printable production spec sheets
- ✓Team seats & shared library
- ✓Priority support
Prices in USD. Cancel anytime. Business tier billing scales with team seats.
Questions
Everything you're wondering.
Those tools were built for flat images and mood boards. Icing is built specifically for cake decoration: real piping-tip patterns, edible-color palettes, tier-and-shape templates, and an AR step that maps your design onto an actual cake. You design for the surface you'll pipe on — not a rectangle.
Point your phone at a real cake dummy or a finished tier and Icing projects your decoration layout onto it in real time. You (or your client) can walk around and see the piping, colors and placement before a single bag is filled.
No. Icing runs in your browser and on modern iOS and Android phones. The AR preview uses your phone's regular camera — no headset, scanner or extra hardware required.
That's exactly why the Studio tier exists. Send clients an interactive proof, capture written sign-off, and export a printable spec sheet with colors, patterns and measurements for the decorating team. Fewer 'that's not what I ordered' remakes.
Yes. The Taster plan is free forever and includes the sketch canvas and a starter pattern set. Upgrade to Pro or Studio when you need AR preview, unlimited projects, and client proofing.
We're rolling out access in waves to waitlist members. Join the list and you'll be among the first invited, with founding-member pricing locked in.
Join the waitlist for early access.
Be first in line, lock in founding-member pricing, and help shape the cake studio you've always wanted.